The Gambian Tourism Authority (GTA), in partnership with Gambian Hotel Association and Travel Association of The Gambia, Tuesday briefed German journalists and tour operators on the Gambian tourist potentials.
Prior to the briefing, the visitors had undertaken a nine-day tour of the Gambian tourist centres, including the exotic eco-camps, trendy resorts along the coast line and the culture of the Gambian people.
The journalists are drawn from reputable media organisations in Germany.
Addressing the visitors, the Acting Director General of GTA, Fatou Beyai Raji, said that the Gambian tourism fraternity had worked tirelessly to put together a programme that specifically addressed the aspirations of the visitors.
'The German market is of great significance to us and we want to leave no stone unturned to make an impact in the German market,' she declared.
The Director of Marketing, Lamin Saho, told the visitors that the GTA was bent on redoubling its efforts in improving the tourism sector.
This will include the building of more eco-tourism centres as part of the GTA master plan, in order to benefit not only the tourism sector but also the people.
Also speaking, the Chairman of Tourism and Travel Association of The Gambia, Charbeika Hobeika, said his association was totally committed to improving standards and safety to the highest level.
The association, he said, hopes to attract what he called 'high class tourists' with more spending power, while improving services.
Gambia Now
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