Tourism sector continues to play a dominant role in the Gambia's economic development process. The sector provides employment opportunities as well as enhances foreign exchange earnings for the country.
The government is committed to an orderly development and expansion of the sector to include cultural and eco-tourism in order to maximize the benefits from tourism. In this regard, the expansion of infrastructures to designated tourism development areas including natural forest parks, land marks and monuments of cultural significance, are considered under the sector's development strategy. Effective marketing and promotional strategies for the U.S. markets and other European destinations is currently under review and it is anticipated that these strategies will take-off.
There are number of hotel development projects seeking for joint venture and/or financing including, construction of 5 Star hotels, bar and restaurants, and recreation facilities. However, the immediate investment priority for the sector is in tour operations targeting the Middle-East, U.S. and Europe. Investments in airline operations linking the Gambia and the targeted destinations have greater potentials and will give impetus to the growth and development of the Gambian tourism industry.
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